So, you want your listings to be featured where they’ll be seen by prospective renters. Time to post on as many Internet Listings Services (ILS’s) as possible, right?
Not so fast.
We examined thousands of syndicated listings to answer a simple question: what is the optimal number of Internet Listing Services multifamily marketers should leverage to rent listings the fastest?
In 2011, Google conducted seminal research on the “Zero Moment of Truth” (ZMOT). For those not familiar with this, Google identified that pre-internet, every prospect had to talk to a salesperson in order to get information needed to make a purchasing decision. They referred to this as the “First Moment of Truth” (FMOT).
Today, prospects begin their “buying journey” on their own, often intentionally avoiding salespeople until (and only if) they absolutely have to do so. This “Zero Moment of Truth,” radically changes everything for multifamily marketers.
We realize that this is not news for most of you. Marketers have been writing and talking about the ZMOT often since the study was released. Today there are more than 1.1 million results in a Google search of “zero moment of truth.”
I’m a firm believer that a company is as strong as the people behind it. At Nestio, we value passionate, creative, and collaborative thinkers. People who see the importance of self-investment, and how personal development is a necessary prerequisite for company success. We’ll double in size over the next year, and my top priority as CEO is to attract and hire the type of talent who fits this profile. Thinking about where we’ve been and where we’re going as a team, I wanted our second blog post to focus on our thesis as to what makes a successful team—the necessity for personal growth and change, and how the people of Nestio have grown during their time here.
Today is a momentous day for Nestio. I am proud to share the news that we’ve closed an $8 million Series A round of funding led by Trinity Ventures to accelerate market expansion, product development, and the growth of our team.
