Prospects don’t turn to leasing representatives for unit information as they have in the past; they do much of the leasing research process online themselves. Researching historic rental prices, amenities, neighborhoods, unit layout, floor plans, and reviews have helped them whittle down their list to a select few properties. By the time they arrive at your door, they likely already know whether they’re interested in renting the unit or not.
Today, prospects meet with the leasing representative to try and confirm whether their decision to move forward with the property they like is the right decision. In many ways, this makes the multifamily marketer’s job easier, as long as they play by the new rules.
Here’s some 2018 takeaways: